Top 5 Beauty Retail Apps Performance in the US: Q1 2023

In the first quarter of 2023, the top five beauty retail applications in the United States showed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at each app's performance based on data from Sensor Tower.

Ulta Beauty: Makeup & Skincare experienced a notable fluctuation in weekly downloads. Starting strong with 185K downloads in the last week of December, it saw a dip to 79.8K by the end of March. The app maintained a high number of active users, peaking at 926K in mid-March before slightly declining to 836K by the end of the quarter.

Sephora US: Makeup & Skincare had a significant spike in weekly downloads, particularly in the first and last weeks of March, reaching 178K and 122K respectively. Active users peaked at 846K in early January and again towards the end of March, indicating consistent user engagement throughout the quarter.

Flip.shop showed a substantial increase in weekly downloads during February, peaking at 67K in the last week of the month. Active users mirrored this trend, with the highest count at 51.2K in late February, before settling at 31.2K by the end of March.

IPSY: Personalized Beauty maintained a relatively stable download rate, with weekly downloads hovering around the 20K mark. Active users also remained consistent, peaking at 227K in early January and again towards the end of March.

Scentbird Perfume Box saw steady weekly downloads, with numbers ranging from 9.6K to 13.9K throughout the quarter. Active users were also stable, with minor fluctuations, peaking at 37.5K in late January.

For more in-depth insights and data on app performance, visit Sensor Tower.